New New York Souvenir

New New York Souvenir

PRO participated in the Storefront for Art and Architecture's second annual souvenirs show, Souvenirs: New New York IconsP.R.O.'s submission, Aestimamus Omni Publica represented Brooklyn Community Board 16 and the neighborhood of Brownsville.

The New York City Housing Authority (NYCHA) is the largest public housing authority in North America and home to 1 in 14 New Yorkers. If NYCHA were its own city it would be about the size of Miami. 

Community Board 16, which includes much of the Brownsville neighborhood of Brooklyn, contains the most densely concentrated area of public housing in the United States, comprising over 100 NYCHA buildings in a single square mile.

NYCHA is one of New York City’s largest and most important public assets, like the public parks system, public transit, and the public schools.  What distinguishes NYCHA from these other public infrastructural systems is its iconic architectural identity.  The tower-in-the-park developments are based on utopian European planning models, and typically distinguished by geometric forms arrayed across superblock sites and skewed from the surrounding street grid. The buildings are highly recognizable to every New Yorker, and as much a symbolic embodiment of New York City as our most iconic skyscrapers.

Mischaracterized for too long as a failure, these structures represent our highest social ideals and should be celebrated, cherished, and memorialized.

Souvenirs: New New York Icons is on display September 16 — November 18, 2017.

Location:New York, NY
Dates:2017
Client:Storefront for Art and Architecture
01 tower in the park 1600 xxx q85 02 top view 1600 xxx q85 03 topless view 1600 xxx q85 07 souvenir gif 1600 xxx q85

Nina Chanel Abney Studio

Web thumbnail nina abney studio 600 xxx q85
Nina Chanel Abney Studio

Penthouse

Web thumbnail 415 greenwich street 600 xxx q85
Penthouse

Rubin Museum of Art

Web thumbnails rubin 600 xxx q85
Rubin Museum of Art

Scalable Solutions for NYCHA

Web thumbnail 415 greenwich street 600 xxx q85
Scalable Solutions for NYCHA

Galerie Perrotin

Web thumbnail perrotin 600 xxx q85
Galerie Perrotin

Glossier

Web thumbnail gloss 600 xxx q85
Glossier

New Gallery and Arts Center

Web thumbnail lsc 600 xxx q85
New Gallery and Arts Center

Telfair Studio

Web thumbnail telfair 600 xxx q85
Telfair Studio

Metropolitan Avenue Mixed Use

Web thumbnail 624 met 600 xxx q85
Metropolitan Avenue Mixed Use

HVMoCA

Web thumbnail roof by roof 600 xxx q85
HVMoCA

New Tenement

Web thumbnail grand 600 xxx q85
New Tenement

Campus Center

Web thumbnail 624 met 600 xxx q85
Campus Center

Prismatic Bay Townhouse

Web thumbnail devoe 600 xxx q85
Prismatic Bay Townhouse

Exhibition Luhring Augustine

Web thumbnail lygia2 600 xxx q85
Exhibition Luhring Augustine

Roof by Roof

Web thumbnail roof by roof 600 xxx q85
Roof by Roof

Mental Health by Design

Web thumbnail roof by roof 600 xxx q85
Mental Health by Design

Van Allen Flatiron Competition

Web thumbnail roof by roof 600 xxx q85
Van Allen Flatiron Competition

9x18

Web thumbnail 624 met 600 xxx q85
9x18

Cairo Tech Innovation Hub

Web thumbnail cairo tech innovation hub 600 xxx q85
Cairo Tech Innovation Hub

Buffalo Architecture Center

Thumbnail 600 xxx q85
Buffalo Architecture Center

Start-Up Shed

Thumbnail 2 600 xxx q85
Start-Up Shed